"Nature" and "Science" refused to run the soap company’s advertorial, which criticized biotechnology.
But apparently, Bronner’s writing on GMOs is too hot for the advertising pages of the English-speaking world’s two most renowned science journals, Science and Nature—even though a slew of magazines, including Scientific American, The New Yorker, Harper’s, The Nation, Harvard, and, yes, Mother Jones, accepted the Bronner ad. It consists of a short essay, known in publishing as an advertorial, that’s nothing like the wild-eyed rants on his company’s soap bottles. Bronner’s ad (PDF) focuses on how GMO crops have led to a net increase in pesticide use in the United States, citing an analysis by Ramon Seidler, a retired senior staff scientist at the Environmental Protection Agency.
"Sorry to say there has [been] a reversal opinion. This has gone up the ladder quite far and our CEO along with the board have come back saying that we cannot accept the ad. We’re concerned about backlash from our members and potentially getting into a battle with the GMO industry."
I asked if the magazine had rejected advertorials on similar grounds in the past. She replied that a couple of years ago, the American Society for the Prevention of Cruelty to Animals ran ads in Science alleging cruelty to animals in labs. “It kind of got past us at first,” Faraday said, “but after the campaign ran, I was told by the publisher we would not accept them any further.” She added: “Ironically, it’s not that anyone in the organization disagreed with what it [the ad] said. It’s just that we had to consider that the opposite side of the coin might want to start a war in our magazine.”